Vaxcel International

Like other successful companies Vaxcel International too has been founded based on the classic thought “I am going to do my own thing“. In 1987 former bank clerk Mr. Chen had the idea of a trading company that exclusively supplies the American market. Situated on the island of Taiwan – the perfect location for export articles – the business founder was confronted with the question how to improve and make a product useful for overseas. The extensive range of household goods formerly included tool kits, electric appliances and lighting. Soon it became apparent that most demand existed for light fixtures and ceiling fan lights, thus determining the core segment of the Vaxcel project. For instance, gold-finished outdoor light fixtures were extremely popular in the United States of the 1990s. Up to that point however, the models had not been weatherproof at all. By enhancing the final coating (first with gold, later with titanium) Mr. Chen was able to guarantee a life-long durability. The first major customer was the US American DIY chain store Menards (currently the retail giant counts about 350 stores in the Mid West). This marked the first big milestone for the ambitious and family-conscious company near China’s east cost. Today, Vaxcel International operates four famous brands and suppliers satisfied customers in America and large parts of Europe such as Germany, Poland, Hungary, Spain, Sweden and the Netherlands.

Even today many innovative ideas com from the founder himself who oversees the company headquarters in Taiwan with about 20 employees. The separate American branch office in Illinois was set up in 1993 and comprises 30 staff at the beginning of the year 2017. This is where the majority of the products are designed, though consultation with the collegues in Asia. Their local office has been established ca. 2002, another 75 members were recruited. Each year about 200 new products are introduced and presented to a broad audience on international fairs (as per 2017).

What makes the AireRyder ceiling fans so special is functionality on one hand, a trait the company attaches great importance to. Furthermore the artistic aspect is a focal point as well to ensure the fan fully becomes part of the interior and generates a nice ambience. Instead of offering a product that is only useful in the summer, AireRyder develops units that can be used all the year round: They cool in summer and recirculate warmth in winter by pushing warm air from the ceiling down into the room. The open contemporary design is reflected in blades with high-quality wooden finishes, soft lacquers or stark black and white contrasts.

Upon incorporating a new model into the product portfolio, the responsible people check if the fan has any additional benefit apart from its actual purpose. For example, the AireRyder Toledo fan with a propeller diameter of about 46 cm (18 inch) can be mounted to the wall if there is no space on the ceiling, e.g. if a ceiling light has put up already. The fan can be mounted in all corners, nooks and even to the ceiling, a sufficient airflow is guaranteed in any position. It is suitable for small rooms where a conventional fan would be too big and obtrusive. This kind of versatility is characteristic for the AireRyder product line. They are a decorative lifestyle accessory, useful domestic appliance as well as a contribution to preserving resources – all in one single unit. The offered models are furthermore available at a very competitive price that is not unreasonably high like despite their sophisticated aesthetic. This pricing is a conscious decision of AireRyder to make sure their elaborately decorated, functional and unusual products are accessible to everyone. This basic principle will be adhered to in the future as well, true to the motto: "never change a winning team".

Characteristics of the LED light fixtures and lamps by Vaxcel

• operated by infrared motion sensor
• dimmable LED lamp
• different colour temperatures can be adjusted
• low energy consumption
• no glare
• no visible diodes
• long service life
• elegant design
• customer focus: “smart“ light fixtures and lamps for everyday use
• guaranteed safety, e.g. with “Safe Exit“ feature